Vice President of Digital Strategy
Dan Fernandez
Dan Fernandez is a recognized leader in digital marketing and branding with 15+ years of hospitality experience across luxury and lifestyle segments. He has led high-performing teams at top hospitality agencies and guided digital strategies for iconic properties, including Hotel Del Coronado, The Broadmoor, and The Breakers. His portfolio also spans luxury brands such as Rosewood, The Standard, and Montage.
Known for championing passionate, curious talent, Dan fosters innovation and a culture of excellence. He serves as Vice President of Digital Marketing at Concord Hospitality and holds marketing advisory board positions at HSMAI, Hilton, and Marriott, helping shape the future of hospitality marketing. Honored as one of HSMAI’s 2025 Top 25 Extraordinary Minds, Dan continues to push boundaries in digital strategy and brand engagement.
He holds a Bachelor of Business Administration in Management and Marketing from Florida Atlantic University.
