Two’s company: Owners see benefits in dual-brand hotels

For developers, a smart pairing of two brands remains the cornerstone of any multi-branded hotel strategy.  The flexibility and competitive advantages of dual-branding contribute to its staying power, according to hotel developers, and the concept is expected to see greater refinement over time, rather than radical reinvention, expanding by both chain scale and brand representation.  

Developers maintain that multi-branded hotels—usually “duplexes” where two brands coexist in the same building footprint—still work best under specific circumstances, particularly urban locations where space is minimal. But when applied properly, a dual-branded strategy can offer owners a wealth of benefits.

Concord Hospitality Enterprises manages a 413-key Canopy by Hilton/Hyatt House at the Wharf in Washington, D.C.* Concord’s COO Nick Kellock said dual-brand development “depends on the market.”

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