The Art of Marketing Curiosity
Through an artistic skill set of deliberate Direct Sales efforts, Authentic Awareness Marketing, and Digital Storytelling, each Opus project curates its own sense of curiosity. Every step in the overall marketing plan is set with the goal of starting a conversation and inspiring travelers, decision makers, and meeting planners to act.
Lead by our entrepreneurial minded Regional Sales Team our integrated on-property and above-property sales platform encourages creativity, while ensuring the tenacious direct sales efforts needed to ultimately drives superior market share, preference, and best-in-class on-line reputation.
Our proven strategic sales program is built on core revenue driving focuses that support our hotels positions as market leaders.
- Strategic Segmented Direct Sales Deployment
- Independent/Boutique Brand Positioned Promotions & Packages
- Year-round marketing campaigns embracing the independent lifestyle experience
- Dynamic Sales Training and Development to Compete against Hard Branded Hotels
- Leverage and Penetration Efforts Across Concords Upper Upscale Account Base
- Curating and Marketing Unforgettable Meetings and Events
- Hybrid Event Specialty Experience to meet the diverse needs of clients
- Targeted Sales Team Productivity and Accountability system and processes
- Implemented Business Development cross-selling program
- Innovative technology solutions building strong Account Relationships by leveraging CRM, PMS, and GDS independent platforms
- PR and Advertising Agency Resources
- Integration with PureStay by Concord
As part of our efforts we incorporate our PureStay By Concord cleanliness program into the sales and marketing programs of all Opus Collection managed properties. Building confidence that not only do our properties offer industry leading hospitality but cleanliness & safety as well. This has been a key influence not only in the leisure space but in the meeting, wedding and event segments – as we develop specialize group packages with cleanliness & safety in mind.