Hospitality industry veteran brings more than a decade of experience with him to new role
RALEIGH, N.C. (June 12, 2018) – Concord Hospitality Enterprises, a leading hospitality owner, manager and developer, is proud to welcome Dan Fernandez as the newest addition to its leadership team. As Vice President of Digital Marketing, Fernandez will oversee the digital marketing department with a focus on positioning Concord as a leader in the hospitality digital marketing industry.
“At Concord, we believe our people are our greatest strength,” said Mark Laport, President and CEO of Concord. “We strive to create a culture that allows us to attract and retain the best people in the industry, and we are proud to welcome someone with Dan’s experience and expertise in both digital marketing and the hospitality industry to our growing employee base.”
Prior to joining Concord, Fernandez was a key contributor at Cendyn – a top hospitality marketing and data firm – where he spent eight years leading the digital marketing division, which included Cendyn’s strategy, search engine optimization, search engine marketing, social media, advertising operations and digital marketing business development. During this time, he led the digital marketing strategy for more than 100 independent properties such as Hotel Del Coronado, The Broadmoor, The Breakers and Fontainebleau, as well as property management companies White Lodging, Sage and Interstate where he developed digital marketing strategies for Marriott, Hyatt, Hilton and InterContinental Hotels Group properties. Before that, Fernandez worked with the digital division at Omnicom’s Zimmerman Advertising where he worked on the Atlantis Paradise Island account. He holds a bachelor’s degree in business administration in management and marketing from Florida Atlantic University.
“Concord is known across the hospitality industry for its commitment to delivering quality services to all of the hotels it owns, operates and develops and for its dedication to its associates,” said Fernandez. “I am proud and excited to become a part of this industry-leading company and lend a hand in propelling its future achievements and successes in the hospitality digital marketing field.”
About Concord Hospitality Enterprises Company
As an award-winning hotel development, ownership and management company, Concord Hospitality
Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at concordhotels.com.